We needed a solution that would be influenced by what was, whilst giving a flavour of what was coming next. Inspired by the world of fruit and vegetable branding of yester-century, we created an informative homage to 80 Ann Streets’ prior history as the site of the Brisbane Fruit and Produce Exchange. With access to a wealth of historical imagery and rich stories from the area’s past, we were able to combine our original content with some truly iconic images thanks to Queensland State Library. A modular lightbox and signage system helped create an easy to navigate flow of information and by keeping the imagery and visuals bold and impactful, we were able to brighten up the walkway at all times of the day or night. With our on take on this historical context, we reimagined the visual language of the old market to create something unexpected, that helped educate passers by of the building's vibrant past while it undergoes a drastic transformation.