The brief was to integrate a dedicated creative team within the organisation to support sustainability experts in communicating complex ideas through compelling visual and written storytelling. The project aimed to align Edge’s brand identity with its purpose-driven mission, strengthening its voice across reports, campaigns, and thought leadership, and positioning creativity as central to sustainable impact. Working as an embedded in-house team, we collaborated closely with Edge’s scientists and sustainability strategists to develop a full brand redesign and website refresh. The new visual language repositioned Edge as a bold, future-focused consultancy and was met with enthusiastic internal response. Beyond brand identity, we produced a suite of creative outputs - white papers, impact reports, campaigns, and handbooks - integrating design-thinking into sustainability storytelling. This partnership permanently fused creative practice with scientific insight, enhancing Edge’s capacity for meaningful impact communication.