Industry
Branding
Client
Pollon
An elegantly simple solution for a true specialist in Australian First Nations Art.
Pollon is a dynamic art advisory and appraisals business that focuses exclusively in Australian First Nations artwork. Director Miriam Grundy has worked on some of the most high profile acquisitions and collections of Australian First Nations artwork around the world.
Our brief was to simplify, but elevate Pollon’s brand, to allow the focus of Miriam’s work, her expertise and her approach to shine through.
Pollon’s specialist nature can often come across as confusing and attempts to over explain the process had resulted in an over complicated brand and message. We worked closely with Miriam to develop a new brand identity and suite of materials that communicated her excellence and status in her field. With the simple grain of pollon (singular of pollen) used to represent her flexibility, but also as a nod to the very art she champions. This signature element became the recurring feature across her touchpoints and added a subtle personality to each piece.
