Industry
Branding
Client
Detritivores
A composting consultation and management service for communities and individuals.
Detritivores needed an approachable brand that was also impactful enough to get people noticing and behind the underground cause.
Their ethos of positive anarchy inspired using the punk DIY aesthetic, and the visual identity was built from collaging shreds of recycled paper into small creatures like the detritivores that live in compost.
This solution was able to communicate nature’s complex system in a digestible way, but also the very nature of composting being about breaking down material in order to create something new. The resulting identity was delivered as a kit of parts that Detritivores could use to generate consistent social media look and feel, for use in workshop collateral. Detritivores feature at the Living Futures Sydney Festival, as well as created a short film to promote the cause - screened to a live audience at the Ritz in Randwick, Sydney.
