A slip of of the keyboard while speed writing login details/emails/instagram captions/invoices had serendipitously created something that sounded like it should be a special variety of the traditional Australian coming of age tipple: Goon. It started as our office joke that was very soon embraced as something we wanted to share. So for our 2021 end of year gift ‘Goondess’ was released for a very limited time. We really let the creative juices flow and created a brand, packaging and digital experience that took visual cues from the world of wine and combined it with the visual aesthetic of the studio. We even created our own mini recycling, send back system where people could send back their empty sacks for proper recycling, complete with custom stamps. Finalist in 2022 Designers Institute of New Zealand Best Design Award for Self Promotion.